Far from dipping out on the online fashion scene, Hong Kong is home to a growing selection of home-grown digital shopping destinations conceived to serve every shopper’s need. From fast fashion to niche brands, minimalist classics to cult brands, these online portals have it covered. Here is our round-up of the ones to watch.
Known around Hong Kong for its eclectic, well-sourced edit of cool international labels, Liger is a must-visit boutique on the fashionista’s shopping circuit. Whether it’s niche European brands or home-grown Asian talent, hot new labels or cool cult buys you’re after, Liger is sure to deliver something fresh, exciting and even a little unexpected.
Created to bring niche brands from around the world together under one digital roof, Popmap is a good source for small, less-discovered labels, which can be shopped by country. Check out the Hong Kong section for fashion and homewares by the city’s up-and-coming brands.
Hong Kong jewellery boutique The 9th Muse is known for its selection of internationally sourced yet relatively under-the-radar brands. Good for pieces with a bohemian touch, this is a great spot to head to for affordable jewels.
Hong Kong’s answer to Asos, Zalora offers a fast-paced edit of fashion at bargain prices. Stocking both their own label and a selection of other brands (including some much-loved international high-street staples), this is the destination to head to for the latest celebrity or catwalk-inspired look.
zalora.com.hk
Hong Kong’s Grana is something of a revelation: after sourcing the world’s highest-quality fabrics, this fashion brand turns them into classic shapes and cool colours, all at palatable prices. The carefully curated collection delivers core pieces for women and men that are sure to become staples of your wardrobe in no time.
Grana
HK$381.00
Grana
HK$769.00
Grana
HK$381.00
One of the Hong Kong creative crowd’s favourite haunts, Kapok is a lifestyle store, fashion emporium and cultural hub rolled into one. Started by Frenchman Arnault Castel, it is known as the go-to place for cool, original design as well as some great cult classics.
ka-pok.com
YMC
HK$2,090.00
Soludos
HK$650.00
Chinti and Parker
HK$3,990.00
STORY BY SHREYA JHAMTANI
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