There is something of a revolution underway in the underwear department. Underwear has long been the domain of a staple band of brands, but now a new guard of hot labels is cropping up, all focused on designing products that serve our needs and fit our style. All about fit, top quality fabrics and sleek design that are equal parts feminine and fuss-free, here’s our pick of 3 that should definitely be on your hotlist.
Launched by two sisters in London with a long family history in lingerie manufacturing, Beija aims to deliver modern lingerie for real women. A brand with a focus on fit, their clever sizing categories (X for a small bust, Y for B to D and Z for DD up) help you navigate your way straight to the best shape for you. With minimal yet feminine fabrics and a clean aesthetic, Beija cleverly tweaks each design to fit each style category best – meaning the whole one size or shape fits all idea most certainly does not apply here. If you’re a fan of feminine, delicate pieces to bring a bit of functional pretty to every day, then Beija is the brand for you.
Beija London
£60.00
Beija London
£65.00
Founded by 2 friends who saw a gap in the market for luxury underwear at an affordable price designed by women, for women, Negative Underwear brings a cool, minimal take to your knicker drawer. Great for sporty, simple shapes in neutral colours and with details that are fashion forward but not too fussy, Negative focus on fabrics, sourcing far and wide to bring you that feeling of luxury close to your skin for a little bit less.
Negative Underwear
HK$508.00
Negative Underwear
HK$539.00
Negative Underwear
HK$1,406.00
This Aussie brand bears two things close to mind: first, sporty, simple undies for women on the go, and second, a commitment to eco-conscious production, design and materials. The place to head for supersoft, super-simple separates, check out Le Buns for certified organic smalls that you’ll want to sport all year long.
Le Buns
AU$27.99
Le Buns
AU$26.99
Le Buns
AU$39.99
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