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The Caelum Greene founder on her store, her style, and finding balance
Charlotte Tsuei is the creative force behind Caelum Greene, an activewear and lifestyle store with a feel-good mission. The store – which has just launched its online shopping platform to complement its retail store in Pacific Place – emphasises eco-conscious fabrics, alongside brands that support their communities.
Charlotte’s longstanding experience in fashion retail lead her to establish Caelum Greene in a bid to bring style, wellness and purpose together under one roof. Before launching her own brand, she worked for yoga apparel brand Zobha, as a merchandiser at Christian Louboutin, and she oversaw all retail across the Asia-Pacific at Pure International.
Here, she tells Find Love Buy about what she wears, how she stays healthy and why the time is now. caelumgreene.com
I felt like there was a gap in the market in terms of the modern-day woman who tries to better herself physically, emotionally and spiritually. It’s about more than just fitness.
is not to wait for the ‘perfect time’ in your life; there’s no such thing. If you’ve got the passion, a good idea and a plan - take the leap, start small and go from there. The odds are pretty much the same.
The Lean Startup by Eric Ries. He offers advice on how to succeed, based on the idea of starting small and flexible, and watching what your customers do.
and then moved to online because I wanted to focus on creating an experience and meeting our customers in person to understand their lives and their needs. Online is our next step in growing the business to cater to a wider audience within the region.
Chanel. I love the history behind the brand, the quality and timelessness of their products, the feminine yet bold perspective.
Michi Suspension Pocket Leggings, Zespa leather sneakers, and the Mandarin Sunrise candle from Falling into Place.
the Untethered Soul by Michael A. Singer. It’s a book about freeing yourself from limitations.
Athleisure leggings that I can take a stroll around town and work out in, and my Manduka travel mat. It’s a light-as-a-feather yoga mat and weighs just 2 lbs, so it's so easy to pack.
Eve Lom’s cleanser, antioxidant face gel and serum from The Organic Pharmacy, sun block, and jojoba oil (often mixed with essential oils) for the body.
In it, Facebook COO Sandberg applies what she learnt about resilience after the death of her husband in a very inspiring way.
Their antioxidant face gel and serum form part of my daily ritual. All their products are gentle but effective, and they smell lovely.
