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MY FINDS: CHARLOTTE TSUEI

The Caelum Greene founder on her store, her style, and finding balance

Charlotte Tsuei is the creative force behind Caelum Greene, an activewear and lifestyle store with a feel-good mission. The store – which has just launched its online shopping platform to complement its retail store in Pacific Place – emphasises eco-conscious fabrics, alongside brands that support their communities.

 

Charlotte’s longstanding experience in fashion retail lead her to establish Caelum Greene in a bid to bring style, wellness and purpose together under one roof. Before launching her own brand, she worked for yoga apparel brand Zobha, as a merchandiser at Christian Louboutin, and she oversaw all retail across the Asia-Pacific at Pure International.

 

Here, she tells Find Love Buy about what she wears, how she stays healthy and why the time is now. caelumgreene.com

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I started Caelum Greene because

I felt like there was a gap in the market in terms of the modern-day woman who tries to better herself physically, emotionally and spiritually. It’s about more than just fitness.

I started Caelum Greene because
caelumgreene.com

The best advice I can give women looking to start their own businesses

is not to wait for the ‘perfect time’ in your life; there’s no such thing. If you’ve got the passion, a good idea and a plan - take the leap, start small and go from there. The odds are pretty much the same.

The best advice I can give women looking to start their own businesses

The business book everyone should read is

The Lean Startup by Eric Ries. He offers advice on how to succeed, based on the idea of starting small and flexible, and watching what your customers do.

The business book everyone should read is
The Lean Startup by Eric Ries, US$11.93

We started with an offline presence

and then moved to online because I wanted to focus on creating an experience and meeting our customers in person to understand their lives and their needs. Online is our next step in growing the business to cater to a wider audience within the region.

We started with an offline presence

My favourite fashion brand is

Chanel. I love the history behind the brand, the quality and timelessness of their products, the feminine yet bold perspective.

My favourite fashion brand is
Shop a selection of Chanel bags at vestiairecollective.com

The book that changed my life was

the Untethered Soul by Michael A. Singer. It’s a book about freeing yourself from limitations.

The book that changed my life was
The Untethered Soul: The Journey beyond Yourself by Michael A. Singer, US$9.99

I always travel with

Athleisure leggings that I can take a stroll around town and work out in, and my Manduka travel mat. It’s a light-as-a-feather yoga mat and weighs just 2 lbs, so it's so easy to pack.

I always travel with
Eko Superlite travel mat by Manduka, HK$420.00

The essentials in my skincare regime are

Eve Lom’s cleanser, antioxidant face gel and serum from The Organic Pharmacy, sun block, and jojoba oil (often mixed with essential oils) for the body.

The essentials in my skincare regime are
Eve Lom Cleanser , HK$350.00

I found Option B by Sheryl Sandberg very affecting

In it, Facebook COO Sandberg applies what she learnt about resilience after the death of her husband in a very inspiring way.

I found Option B by Sheryl Sandberg very affecting
Option B: Facing Adversity, Building Resilience and Finding Joy by Sheryl Sandberg and Adam Grant, US$13.99

I like the Organic Pharmacy

Their antioxidant face gel and serum form part of my daily ritual. All their products are gentle but effective, and they smell lovely.

I like the Organic Pharmacy
Antioxidant Face Gel, The Organic Pharmacy, £66.00